Small Business Series : Choosing My Name and Logo

My business name and logo were created entirely separate from one another. And neither were created to ever be used with an actual business.

"OklaRoots" was created as a name for a public Instagram account. I had just heard of a sew along (100 quilt blocks in 100 days) and not only would this be a fun way to learn how to sew, but I could win prizes! I think we all know the draw of social media and giveaways. Since I didn't want to use any personal information, I had to come up with some random name to participate in this event. I assumed the account would be deleted after the sew along was done.

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Small Business Series – Introduction

Since I've been working at my small business for a few years now, I thought it would be great to jot down what I've learned so far, in hopes it may be of some interest to anyone else in a similar position. 

Let me preface this entire series by saying this is not a tutorial on creating a small business (let along being successful at it). If I've learned anything from my failures, it's that every circumstance is different. Every business owner works differently, customers respond differently, heck the period of time we're in changes how a business will operate (looking at you 2020). A super successful month in February doesn't imply that March won't tank. So I can't tell you how to become rich quick while making your hobby your career. I haven't done that, and honestly I don't want to.

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